About Client
Formerly known as Henry Lee Dental Surgery, our dental clinic was founded in 1979 by the late Dr. Henry Lee, a well-respected oral surgeon in Singapore. Specialist Dental Group® is an award-winning dental practice – our dental clinic was awarded the Singapore Service Class certification in 2016, Singapore HEALTH Bronze Award in 2014, “Best Healthcare Experience” at the Singapore Experience Awards 2012 and “Promising Brands” at the Singapore Prestige Brand Award 2011.
The eBook and newsletter designs for Specialist Dental Group or SDG were using 3 main colors which are orange, purple and white. The reason is because the three colors are part of their brand identity. The concept that I used in this projects is simple, clean and minimalistic.
For the newsletter, the design is resembling a newspaper layout, with multiple lines and serif fonts for the header.To achieve a clean and minimalistic layout design, I used a sans-serif font for the body text. The color used in the newsletters are the same with their eBook and website.
